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Company History & Facts

In 1991, Vision Source was created by a passionate optometrist who was insistent on preserving independent optometry.

We are dedicated to preserving the elite business of independent eye care and providing highly personalized services delivered through a unique heritage of shared expertise.

Vision Source is committed to the long-term success of independent optometry. 

Value Proposition

Vision Source is for independent optometrists who desire to be a part of a unique, premium group of extraordinary eye care professionals and take part in preserving the heritage of independent eye care. Vision Source enhances doctors' practices through cost savings, collegiality, services and programs so they can focus on what makes them extraordinary--clinical excellence, unmatched patient care and business success. 

Benefits of Membership

In accordance with franchise law, Vision Source is a franchisor, and its members are franchisees who own their respective practice. The members pay a revenue based, monthly royalty and in turn enjoy the following benefits:

  • Managed care strategies
  • Cost of goods savings through buying power
  • Lowest equipment pricing in the industry
  • Practice enhancement and professional development tools
  • Strategic marketing strategies and services
  • Professional real estate services
  • Doctor and staff training
  • Staff recruiting solutions
  • Practice consultation
  • Practice transitions
  • Site selection
  • Finance and legal support
  • Local market leadership
  • Business mentors
  • Access to new patient channels

A team of over 350 individuals manages Vision Source, guided by Vision Source President and Chief Medical Officer Amir Khoshnevis,OD, along with several other key doctor leaders, Administrators (leading OD members) who enhance member satisfaction and engagement, Directors of Member Development who help support practice growth, and crucial staff at the Member Support Center.

They achieve this through ~1,000 meetings held during the year, including local member meetings, Vision Source Facilitator meetings, Vision Source Experience meetings, large practice meetings and meetings held for administrators and members at national, regional and local industry conventions.

Services Offered by Members

Eye care services offered at Vision Source member practices include:

  • Comprehensive eye health examinations
  • Diabetic retinal examinations
  • Disease detection and management of chronic conditions, including:
    • Glaucoma
    • Diabetes
    • Hypertension and cardiovascular disease
    • Macular degeneration
  • Integrated, collaborative care model with primary care physicians
  • Treatment of eye injuries, trauma, infections, inflammations, and allergies
  • Distribution of retail optical products

About Our Members

Vision Source is a family of private practice optometrists collaborating to provide quality professional eye care and to support the long-term success of independent optometry. Vision Source clinicians treat an estimated 16 million patients every year.

Vision Source members are leaders in their communities holding public office, serving as officers in professional societies, and donating their time and talents to charitable organizations.

Our members include some of the most influential eye care professionals in the country, including 12 former American Optometric Association (AOA) presidents, with practices featuring the latest in technology, products, and innovative diagnostic systems.

Vision Source is also committed to the staff members who work in each doctor’s practice and has created the Vision Source Representative (VSR) Program. With more than 500 program participants, the VSRs cover 115 regions of the U.S. and share best practices at national, regional and local meetings. In addition, our doctors and their staff members at have access to online education through 100+ courses on VSLearning.com. To date, more than 100,000 courses have been completed.